This is an exciting opportunity to join Hyundai Capital Australia (HCAU) on a 12 month FTC to cover maternity leave during a period of significant growth! HCAU is the Australian finance provider for Hyundai, Kia and Genesis, delivering innovative finance solutions that support the Hyundai Motor Group (HMG) brands. HMG is Korea's 2nd largest conglomerate focusing on automobiles, auto parts, finance and more.
We're seeking an experienced Digital Marketing & CRM Specialist to lead the management and optimisation of HCAU's digital customer journey. Working closely with our OEM partners and internal stakeholders, you'll oversee our digital platforms, CRM strategy and customer communications to deliver seamless customer experiences, improve lead generation and support customer retention.
In this role, you will be responsible for the ongoing optimisation and governance of key digital touchpoints, including finance calculators, OEM websites, customer portals and Salesforce Marketing Cloud. You'll also ensure digital content and customer communications remain accurate, compliant and aligned with business objectives.
What you’ll do:
- Own and optimise HCAU's digital customer journey across websites, finance calculators and customer portals.
- Manage CRM, customer lifecycle campaigns, marketing automation and customer communications.
- Coordinate dealer communications, including contact lists and dealer bulletins.
- Partner with OEM stakeholders to deliver customer engagement, retention and digital marketing initiatives.
- Drive website optimisation, SEO/SEM and digital performance.
- Monitor digital performance, customer insights and platform compliance to identify opportunities for optimisation and ensure accurate, compliant customer experiences.
Your skills & experience:
- Proven experience in digital marketing with a focus on online customer journey development.
- A strong understanding of SEO/SEM strategies with previous experience managing paid search agencies.
- Proficiency in implementing and managing CRM systems, experience with Salesforce Marketing Cloud would be highly advantageous.
- Experience optimizing online customer journeys and touchpoints for improved user experience.
- Strong analytical skills to monitor and interpret customer behaviour and campaign performance.
- Experience collaborating with internal and external partners with the ability to present to a wide range of stakeholders.
- Strong project management skills and the ability to meet tight deadlines in a fast-paced ambiguous environment.
What we offer you:
- A flexible hybrid working environment.
- WELL Core Platinum certified office.
- Competitive base salary & bonus structure.
- Health & Wellbeing allowance.
- Access to our Employee Assistance Program.
- 14 weeks of paid parental leave for primary carers.
- A fun and collaborative team with great work life balance.
- Employee Car Benefit Scheme.
HCAU is an equal opportunity employer. We celebrate diversity and are committed to building a team that represents a variety of backgrounds, perspectives and skills. We support an inclusive environment for all employees and employment is decided on the basis of qualifications, merit and business need. If reasonable accommodation is required to fully participate in our interview process please contact: recruitment@au.hcs.com